My Bakelite TV doesn't receive European stations. But no matter, because with the wonders of the Interweb, I can access sites such as the excellent steephill.tv which I have been using to watch the Giro for the last two weeks. It's an amazing site - clunky, old-fashioned in look and feel - but PACKED with links, archive footage, live feeds, video clips, and photos. Plus, smack up to date at all times. I wonder how they do it.
So I am watching events the same day, with a time delay which suits me, and I can watch again if I wish. I can compare with other events of the same kind, get links into commentary and analysis from other fans, and even clips from sites from the riders and their teams.
So - the media implications of all this are that the subsidised national television service does not deliver what I want, whereas lots of other smaller, independent providers are doing so. You can see why people increasingly resent shelling out nearly two hundred pounds a year to keep overpaid BBC executives in brandy and cigars. More importantly, you can also see how the digitization of media has a liberating and democratising effect - which is why some forms such as printed newspapers are already going out of business unless they are heavily subsidised.