Website Optimization

Andy King scored a big hit in 2003 with his first book Speed Up Your Site. It's a guide which still has its own live web site where you can analyse the effectiveness of your web pages. This latest magnum opus goes way beyond that in scope and depth. It's a guide to maximising every aspect of a website and its performance. It's an amazingly practical manual, with page after page of ideas, suggestions, and strategies for getting your pages more widely known and read. On the whole, it's not too technical, and he supplies snippets of code only when necessary. All the tips are within the grasp of anyone who is used to running a web site, and along the way he explains the principles of search engine optimization (SEO) as well as briefing you on how SEs treat your site... Read more >>

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