16 March 2006

Google Advertising Tools — book review

If you want to make money out of your web site, this is the best guidance manual I have come across for a long time. Ignore the title: it's not just about Google. Harold Davis deals with all the routes you can go down to generate income from pages you put on line. He covers good web design principles, how to understand search engines, website optimisation, and e-Commerce in general, as well as the detail of hitching your web wagon to Google's star via its AdSense and AdWords programs. The advice is clearly coming from someone who knows all the systems as a practitioner. I've no way of knowing what income he generates from his own sites, but everything he says in this book rings true to me, and I have been working at e-Commerce reasonably well for the last ten years or so ... Read more >>

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